| Creating a successful direct mail campaign |
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There are three elements of a direct mail campaign:
Use the best list of names and contact details you can, as this is the most important element. You want to reach the people who count. The offer (or hook) must be relevant, timely and provide adequate perceived value to entice the recipient to act now. Lastly, consider the creative style, which includes the copywriting, graphics and the media/format by which the offer is delivered. Poorly thought out and designed creative can do your brand more damage than good, but effective creative can have a dramatic impact on results. Mouse Mats are an ideal medium for direct mail. A piece that once read, will hit the desk not the bin, providing 24/7 advertising for your brand. Even if the recipient isn’t necessarily looking for your product or service at the time of receiving your direct mail piece, if it’s staring up at them every day from under their mouse you’re going to be their first port of call when they do require what you offer. Holidays are approaching again!
How are you going to say Merry Christmas to your clients this year? On a Christmas card that gets thrown away when your clients return from holiday? Who wants reminders of the holidays once they’re over and another year away? How about saying Merry Christmas on a Mouse Mat! Design the front strategically, e.g. a nice beach image etc, so that it’s still relevant even after the holidays, and have your staff signatures on the back. Send your clients a Christmas card that will be kept long after the holiday season is over, keeping your branding in view all year round. |
