• We now offer a range of Marketing solutions - everything you need for a successful campaign!
  • by advertising your brand on a high quality, Australian made mouse mat.
  • 0.5mm to be precise!
  • Double Sided Printing - Double the Advertising Space!
  • Ensure your brand reaches your client's desk - and stays there!
  • LBD - little black dress - defined in the fashion world as long-lasting, versatile and affordable.

Digital Printing Vs. Offset Printing

What is Digital Printing?

Digital printing uses powdered toner which is fused to the paper using very high heat from a laser. CMYK Toners are transferred to the stock using a static belt to create the printed image. PMS colours are harder to achieve as they must be created using a blend of CMYK toner, however, some colours can be a lot more vibrant as toner sits on top of the paper and does not seep into the paper as ink does.

What is Offset Printing?

Offset printing uses a series of plates to transfer ink onto the paper. One plate per colour is used (usually CMYK) and the plates are aligned perfectly to lay each colour on top of the last to create the full spectrum. Usually you are charged per plate for printing. PMS inks are also used to get an exact colour match each and every time. 

Benefits of Digital Printing

Cost:

Clients with small run print orders benefit from digital printing as there is less set-up time involved and less waste material. Offset printing is charged per colour for the amount of colours used in your artwork, digital printing is the same price whether one colour or 10 colours. 

Speed:

Digital printing is pretty much a 'one click' process. There is no need for make-ready, plate manufacture, mounting and registration. There are less people and fewer skills required and less time needed to set up a print run.

Environment:

With digital printing there is less waste and harmful materials used in the print process. Offset printing requires the production of film plates using photo chemicals and if there are any changes to the job, new plates need to be made and the old ones discarded. Also due to the process there is very little wasted stock.

Flexibility:

Digital print files are easier to store and update, and digital printing allows for better customisation such as variable data and the ability to print small amounts of a job at one time.

MouseMatters uses a high quality digital printing process to achieve the best possible outcome for your mouse mats, countermats, coasters and bookmarks. To guarantee your mouse mat will work with any and all mice we manipulate the printing process slightly to allow the mouse to function correctly, regardless of the artwork printed on the mouse mat.

For more information regarding our processes please don't hesitate to get in touch.

10 Tips for Writing a Design Brief

Excerpt taken from Success Designs blog.

Before getting an estimate from a designer and especially before beginning the design process, you should take the time to write out your business goals and explain any design requirements. The more a designer understands your business, the better the final design will be.

Telling the designer as much information as you can upfront will save you time and money. Don’t wait until you see the final design to determine it is not the end product you expected. Communication is key to a successful relationship with your designer. Here are some tips to get you started on writing a design brief.

  1. At this point, you should already have a business model and plan. If not, now is a good time to start thinking about your business goals. The best design in the world cannot save a business that is not well thought out.
  2. Be sure to describe your product or service fully. Give a brief company history. If you have any old brochures or newsletters that would help to explain the business, make a copy for your designer. Make sure your designer can get a good understanding of your industry.
  3. Explain your market position. Where do you stand against the competition? Describe the current situation that brings about the need for the project.
  4. Explain your marketing objectives and strategies. What are you planning to achieve with your marketing and how do you plan to achieve it?Example: XYZ Co. seeks to increase brand awareness and generate business leads by handing out brochures at business trade shows and…
  5. Describe your communication objectives and strategies. What are you trying to communicate to your customers and how are you doing it?Example: XYZ Co. wants to be established as a place to get quality service for less. Currently XYZ Co. is sending out direct mail showcasing our deals.
  6. Clarify your target audience. Who is your target customer? Remember, no company can afford to target everyone. Narrow down age, gender, income, geography and lifestyle.
  7. Write a project summary that explains what the project is and what you expect it to achieve. What are the design requirements? This can include dimensions, colors, required logos, anything that you want to be sure is in the final design. Also, if you want more than one design concept, be sure you let the designer know up front.
  8. Don’t try to design for the designer. Allow the designer to take what he or she has learned and come up with a creative solution. Do feel free to offer your opinions and suggestions, especially if something does not seem to fit with your brand image. Communicate, don’t dictate.
  9. Set an available budget. Providing a budget allows the designer to determine how much time can be dedicated to the project and if it is feasible. If you would prefer to first get an estimate, be sure to clearly outline everything you want included in the estimate such as number of concepts and revisions.
  10. Create a reasonable deadline. Give the designer an idea of your schedule and when you would like the project to be completed. Be sure you account time for consulting, concept and design development, design revisions, production and delivery.

If you are having trouble coming up with your objectives and strategies, your designer may be able to offer suggestions. Just know that a design backed by a good concept and strategy will be much more successful than a generic design.

How important are promotional products?

Promotional products should be considered as primary items in your marketing budget and should not be considered as extra expenses. Their marketing and advertising potential is enormous and if utilised properly, their marketing returns are huge.

Promotional products are available for every budget and their impression is long-lasting and readily measurable.

The most important thing to consider when purchasing promotional products is what sort of image you’re trying to portray about your company. Don’t get caught in the trap of giving away a cheap item, simply because you don’t think the returns will be high. By giving away a high quality item, you are also sending the message to potential clients that they are worth your money.

Choose a promotional product that portrays an accurate representation of your brand.

Why Mouse Mats are the best promotional product!

  • Price: Promotional mouse pads are quite inexpensive, especially when compared to how often your customers will actually use them. Other less expensive items may be your cup of tea, but often, these items are thrown away with the trash after only a day or two. In fact, some may never make it home from the conference or event.  A mouse mat is inexpensive enough to hand out, and they are an efficient use of the money in your advertising budget.
  • Usability: Mouse mats are, after all, functional. According to the 2006 Australian Census, 75% of Australians use a computer at home, and 94% of businesses use a computer, and all computers need a mouse mat! That's a large market for you to capitalise on!
  • Storage: Most people forget to consider that storing promotional items can take up a lot of room. Because mouse mats are thin and flexible, they can be stored in less space than it would take to store, for example, mugs or cups. Mouse pads also travel well. You don’t have to worry about losing money because you’ve dropped a box of mouse mats and they broke. For this reason, shipping may be less expensive too!
  • Wide Practicality: Mouse pads work for just about anyone. If you want to create a gift basket for your employees around the holidays, a mouse mat can be included. If you want a promotional item that can be given to clients who open new accounts, mouse pads are nice sized gifts and can be easily incorporated into information packs. Mouse mats are even cheap enough and small enough to give as free gifts at events like conferences and trade shows.
  • Multiple Choices: With mouse pads, you are limited only by your imagination. You can choose the colours, design there are even different shapes to choose from. Go over your options carefully to make sure that you’re getting exactly what you want. If possible, look at samples from the promotional product company before you purchase.

Contact us to see why our mouse mat is the best!

Fake it till you make it

10 ways to make your business appear bigger than it is. Rowena Murray

Mouse Mat and Mouse Pad Red ShoesExcerpt taken from Australian Anthill – click here for the full article.

Being perceived as professional by outsiders is a common challenge for small businesses. Many startups reach a stage where meeting clients in cafes no longer cuts it. Here are 10 simple ways that your company can make itself look bigger than it is.

When pressed, many startup entrepreneurs will admit that if their customers knew how small their operations were, they wouldn’t be taken seriously.

While I’m not suggesting faking things you really need - like qualifications, permits or the stuff you need to stay out of jail - there are plenty of ways in business that faking it until you make it can be a self-fulfilling prophecy.

Note: Faking it Til You Make It has nothing to do with lying or misrepresenting yourself. It’s about seeing what you can be, projecting it and delivering upon it.

  1. Dress Sharp
    I can’t help it. I judge books by covers. And most people in business do, too. Dress sharp. Enough said.
  2. Have a professional email address
    johnmeister79@hotmail.com isn’t exactly projecting a big business success story. Get your own email server, a hosting provider with your business domain name or investigate other cheaper/free alternatives (like Google Apps).
  3. Have a top quality business card
    We’ve all had it. That embarrassing moment when someone hands you a screamingly cheap business card. What do you say? “Oooow, well done. You obviously saved about $150 on printing a really good business card.” Your card is a communication tool. Use it to say you’re a quality product.
  4. Use different email addresses
    Set up accounts@mybigbusiness.com, sales@mybigbusiness.com, you@mybigbusiness.com, etc. - even if it is you who is responding to all of them. No one needs know you’re a one-man band.
  5. Have an impressive website.
    Impressive doesn’t mean expensive, but it’s your storefront to the world. For many clients, it’s the first stop when trawling for prospective suppliers. Don’t engage your mate’s son who’s studying design, unless he is going to create a cracking website you’ll be proud of.
  6. Get a proper workspace
    When “Let’s meet at Starbucks” means “I don’t have a smart space, so let’s meet at a café” it’s time to move on.
  7. Expand interstate (virtually)
    A business card with offices in Melbourne, Sydney and Brisbane suggests a large operation, and in some cases it’s a necessity to have. It’s easy and inexpensive to benefit from virtual addresses where your mail and calls are answered and re-directed through a virtual receptionist and smart postal address.
  8. Get a smartphone
    If clients see you on the phone, show them your systems are the best. A brick mobile from the 1980s outdates you and your business. A smartphone can also make you more mobile and efficient.
  9. Have a ‘Yes, we can!’ attitude.
    If asked to do something you haven’t done but know you can achieve, say yes. Have the “Well how do we make this happen?” moment in private, then get on with the job at hand.

Australian made

Australian Made and owned, and proud of it!

Now how many people these days can say their product is 100% Australian Made?? MouseMatters can!

Especially in these tough economic times, it’s important to keep the jobs, and the profits in Australia. Sure our mouse mats might not be the most competitively priced on the market, but that’s why. You’re getting an Australian Made, and a high quality product.

You can import a similar mouse pad to ours from China that will cost a lot less in the short term, but in the long run you’ll end up paying more, when you receive a low quality product that you’ll then need to replace more frequently. Quality control and standards are very different in China, therefore there’s no guarantee the standard will be of acceptable quality. Not to mention, they more often than not, don’t work with optical or laser mice.

So support your fellow Aussies by sourcing good quality products locally, instead of internationally.